Research Agenda
We all need to share our stories...
Below you will find my research model that drives the particular research questions I am interested in. I am particularly interested in the effects of narrative communication abut agricultural issues on consumer's likelihood to elaborate and cognitive load. My guiding research question is: "How do we effectively and innovatively share agricultural stories and messages, in a media landscape with new communication technologies, without increasing cognitive overload or negative attitude change among consumers? Below you will find some of the sub-questions and factors of interest I am interested in.
What are the influences of Narratives on Cognitive Capacity?
- What words do consumers select/integrate into their working model?
- What pictures do consumers select/integrate into their working model?
- What peripheral cues resonate with consumers?
- How can message signaling enhance the experience?
How can emerging technologies enhance narrative transportation?
- Virtual reality and augmented reality
- Presence theory
- Interactivity
- Media richness theory
- 360 video
How can Emerging technologies reduce Cognitive Load?
- Information processing
- Segmenting information for essential processing
What are the influences of narrative transportation?
- Source credibility of story teller
- Need for cognition of story receiver
- Knowledge gaps
- Prior attitudes and values
How do we communicate in narrative form?
- What message frames will consumers accept?
- Uses & Gratifications
- What media or modality should be used for different issues?
